AI visibility checker: see if ChatGPT cites your brand
What a useful check measures, what the free Hypervisible analysis gives you, and why one check is never the whole story.
An AI visibility checker should answer one question honestly: when your buyers ask an AI assistant about your category, does your brand show up, and which pages does the AI rely on to answer?
What an AI visibility checker should measure
Many quick checks ask one AI one question and report “visible” or “not visible”. That tells you very little. A useful check separates four things:
- Mentions: the AI names your brand in its answer.
- Source citations: the AI opens and references a page from your site.
- Demand: how often buyers actually ask the question. It tells you where to act first: a question asked thousands of times a month where you are missing comes before one asked ten times.
- AI engines: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode don't pick the same brands. In the Hypervisible Nike demo, Nike's citation rate ranges from 20% in AI Overviews to 40% in AI Mode.
A good checker also keeps apart the questions that already contain your brand name. Those almost always return an answer that mentions you; mixed in with the rest, they inflate the result. Hypervisible measures them separately, as reputation.
What the free Hypervisible analysis checks
Enter your brand or domain, your market (United States, United Kingdom, France or Germany) and a work email. In 5 to 10 minutes, the analysis:
- works out your category and your main competitors;
- picks 5 questions buyers ask about your category without naming you, and 5 questions that name you;
- asks those 10 questions to ChatGPT, Gemini and Google AI Overviews, and reads all 30 answers: who gets cited, in which position, from which pages;
- computes your citation rate, your average position and where you stand against your competitors, and reads the tone of the answers that name you;
- saves it all in your workspace: a dashboard you can come back to whenever you want.
No card, no commitment. Questions are asked in the language of the market you pick, the way buyers phrase them.
How to read your results
Four figures, all spelled out in the dashboard:
- Citation rate: out of 100 AI answers to your industry's questions, how many cite you. It is the headline figure: every answer counts once;
- Average position: your rank among the brands named in an answer when you are cited, and the share of answers where you come first;
- Ranking: the same rate, computed for each competitor on the same answers;
- Reputation: on the 5 questions that name you, the tone of the answers and the brands suggested alongside you.
A low rate is a map, not a verdict. When competitors are cited instead of you, the dashboard shows on which questions and on which AIs. When an AI mentions you without opening your site, other pages are speaking for you, and those pages are where the work is.
Why one check is not enough
AI answers shift from one hour to the next. A single check is a snapshot: it cannot tell a real gain from noise. On a subscription, Hypervisible re-runs the same cohort of questions on the same AI engines every Monday (three, or five with Perplexity and Google AI Mode), and reports the change in points, so the movement you see is a movement that happened.
In the Nike demo (United States, September 28, 2026), 40 of the 125 answers to its industry's questions cite Nike: a citation rate of 32%, on average in first position. Measured the same way, Nike ranks first of six brands, ahead of Adidas at 29% and Puma at 14%. The full figures are on the home page.
After the analysis:
- The free analysis stays in your workspace: your 30 answers, your competitors, your reputation (tone, alternatives suggested, facts stated), the pages of your site the AIs cited and a preview of the other sources (the full ranking comes with Starter).
- A subscription, from €19 a month on three AI engines (ChatGPT, Gemini and Google AI Overviews), or from €39 on five (Perplexity and Google AI Mode added): a reading every Monday, with the change in points. Monthly plans cancel anytime; VAT not applicable.
Why AI answers name some brands and not others, and the tactics that hold up, are covered in our guide to generative engine optimization.
Frequently asked questions
Is the AI visibility check really free?
Yes. No card and no commitment. A work email is required: the analysis is saved in a workspace at that address, where you can come back to it whenever you want. One free analysis per address.
Which AI assistants does the free analysis cover?
Three: ChatGPT, Gemini and Google AI Overviews. 10 questions each, so 30 answers read. Subscriptions track those three every Monday; the five-engine plans add Perplexity and Google AI Mode.
Does it work for any brand?
It works for brands whose buyers ask questions about their category, in the United States, the United Kingdom, France or Germany. Questions are asked in the market's language, the way buyers phrase them.
Is my report public?
No. The analysis lives in your workspace and on a page with a unique, hard-to-guess link that search engines do not index. You decide whether to share that link.