Martin Noale, founder of NEXUS GEO and Hypervisible

Martin Noale founded NEXUS GEO, a French GEO agency, then Hypervisible, the software that measures every week how brands show up in AI answers.

Before that, he spent several years working on brand visibility with large international B2B companies in China, the United States, Hong Kong and Singapore. He trained at ESSCA business school.

He is a member of the Chinese Business Club, the Paris business club Harold Parisot founded in 2012: 130 member companies and about fifteen lunches a year, hosting CAC 40 executives and startups such as Doctolib and Qonto.

He writes the articles on this blog, which start from the questions companies actually ask Google and AI assistants.

LinkedIn profile · NEXUS GEO

His articles

AI share of voiceThe share of voice formula, the four channels marketers use it on, and how to apply it to what ChatGPT and Google's AI say.Competitive intelligence in AI searchWhat to track, how to see who AI engines recommend over you, a weekly report template, and the tools that do each job.AI reputation managementYour reputation now shows up in ChatGPT, Gemini and Google's AI answers. How to check it, correct it and track it week after week.AI rank trackerWhat a rank means inside an AI answer, which numbers to watch, how many prompts to track, and how to pick a tool.Otterly.AI alternativesWhat Otterly.AI covers and charges for, where Hypervisible differs, and four other tools worth a look, with prices read on vendor sites.Profound alternativesFive AI visibility trackers that publish their prices, set against Profound's trial and Enterprise plan, with what each one gives up.AI Overviews trackerWhat an AI Overviews tracker records, why checking by hand falls short, what Search Console counts, and how often to read the answers.Peec AI alternativesWhat Peec AI costs and covers, where it fits, and five alternatives sorted by the kind of team each one suits.Semrush AI Visibility ToolkitWhat Semrush's AI add-on tracks, what it costs in October 2026, where its limits are, and which tools to compare it with.What is AI visibilityWhat AI visibility measures, the four numbers that describe it, how to judge your own score, and why it moves from one week to the next.AEO vs GEO vs SEOThe three acronyms side by side, what each one adds to the others, and how a small team can cover all three with a single plan.Google AI OverviewsHow Google picks the pages linked in AI Overviews, what that does to clicks, and how to tell whether your site is one.Answer engine optimization (AEO)What answer engine optimization means, where the term came from, what the work involves day to day, and how to tell whether it's working.Google AI ModeHow Google's conversational search builds its answers, which pages it links to, and how to see whether your brand makes the cut.ChatGPT ads explainedWhat OpenAI sells, what it charges, and why a sponsored slot under the answer is a different thing from being named in it.Best AI visibility tools in 2026AI visibility tools compared on price, engines, frequency and markets, plus what to do once the numbers are in.

His articles

Find out what AI engines say about you