Ahrefs Brand Radar: what it tracks, pricing, and alternatives

Ahrefs Brand Radar is the Ahrefs tool that measures how often AI answers mention or cite a brand on Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Copilot. It works two ways: an AI Visibility Index of 512 million+ prompts built from Ahrefs' keyword data, from $199 a month, and custom prompts that you write yourself, in packages from $50 a month (read on ahrefs.com on October 22 and October 29, 2026).

The index lets you look up any brand, a competitor included, with no prompts to set up, and the Brand Radar page says more than 3,000 companies use it. Our comparison of AI visibility tools puts the dedicated trackers side by side. We publish Hypervisible: it comes first among the alternatives in this guide, and here are the facts behind that. Where Brand Radar bills by the check, Hypervisible sells a fixed list of questions at a fixed monthly price, €19 for 25 questions on three AIs (ChatGPT, Gemini and Google AI Overviews) or €39 with Perplexity and Google AI Mode added, so the bill is known before the month starts.

What Ahrefs Brand Radar measures

Ahrefs Brand Radar reports four numbers for a brand in AI answers: mentions, citations, AI share of voice and estimated impressions. Ahrefs defines them this way:

Mentions: how often the brand name appears in the text of an AI answer.
Citations: how often the AI links to your pages or your domain as a source.
AI share of voice: the percentage of AI responses in your topic set that mention or cite your brand, compared with your competitors. Our guide to AI share of voice explains how to read it.
Estimated impressions: visibility weighted by the real search volume behind each prompt.

Around those four numbers, Brand Radar shows the pages and domains that AI answers cite, which is often where the practical work starts. With custom prompts, it also shows the fan-out queries an AI runs behind the scenes when it processes a prompt, so you can spot topics your site doesn't cover. Index data maps back to keywords and topic clusters, which ties AI visibility to the SEO work an Ahrefs user already does.

Ahrefs customers get extra sources on top: YouTube, TikTok and Reddit results (free while in beta), search demand and web visibility. A separate AI Analytics module shows which pages AI search already sends visitors to, through Ahrefs Web Analytics, and when AI crawlers read your pages, through Bot Analytics.

Index data vs custom prompts

The AI Visibility Index tells you how visible a brand is across a whole market, using prompts Ahrefs has already run. Custom prompts tell you what the AIs answer to the questions you pick, from the day you start tracking.

Read on ahrefs.com and in the Ahrefs Help Center on October 22, 2026; index size on October 29, 2026.
	AI Visibility Index	Custom prompts
Where the prompts come from	Ahrefs' keyword database, expanded into questions	You write them, or let Ahrefs suggest some
Size	512 million+ prompts	As many as your checks allow
Platforms	AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot	The same six, plus Claude
Freshness	Re-tested monthly, 90-day reporting window	Daily, weekly or monthly, per platform
History	Back to 2025	From the day you start
Setup	None	Prompts, locations and tags to configure

How the index is built

Ahrefs takes real queries from its keyword database, expands them into natural questions through People Also Ask and semantic fan-out, runs them on each AI platform and stores the answers. On October 22, 2026, the Brand Radar page listed 278,653,277 prompts for AI Overviews, 102,079,604 for AI Mode, and between 28 and 29 million each for Gemini, Copilot, Perplexity and ChatGPT. For AI Overviews and AI Mode, Ahrefs also keeps search-query indexes: short keywords that trigger an AI answer inside Google Search, and whether your brand appears in that answer.

Ahrefs states the index's limit itself: it works best for established brands, and coverage may be limited for brands with little or no search volume.

How custom prompts work

You add the questions your buyers ask, one per line, choose one or more locations and pick a cadence for each platform. One check is one prompt on one platform in one location, every time it runs. Five prompts checked daily on one platform use 150 checks a month. Claude costs 8 checks per update instead of one. New data can take up to 24 hours to show in reports, and the Help Center says Grok is listed but receives no new data for the time being.

Take an HVAC company in Phoenix that few people search for by name. The index may hold few prompts where it would come up. A custom prompt such as “who installs heat pumps in Mesa, Arizona” starts tracking it the day it's added, and you see whether ChatGPT or AI Mode names it, or names a competitor instead.

Ahrefs Brand Radar pricing

Ahrefs Brand Radar costs from $50 a month for custom prompts alone and from $199 a month for the AI Visibility Index. Every paid Ahrefs plan from Lite up also includes a small daily allowance of custom prompts.

Ahrefs prices from its pricing page and the Brand Radar page, October 22, 2026; index size, October 29, 2026.
Option	Price	What you get for Brand Radar
Ahrefs Lite plan	$129/mo	150 checks a month on AI prompts (5 prompts daily)
Ahrefs Standard plan	$249/mo	300 checks a month (10 prompts daily)
Ahrefs Advanced plan	$449/mo	600 checks a month (20 prompts daily)
Ahrefs Enterprise plan	$1,499/mo, annual commitment	From 2,500 checks a month (from 83 prompts daily)
Custom prompts, Basic	$50/mo	2,500 checks, for example 80 prompts daily on 1 platform
Custom prompts, Growth	$100/mo	7,000 checks, for example 100 prompts daily on 2 platforms
Custom prompts, Scale	$250/mo	25,000 checks
AI Visibility Index	From $199/mo; $699/mo for all models	512 million+ prompts; the all-platforms plan includes 2,500 custom-prompt checks

Extra checks cost 2 cents each on Basic, 1.5 cents on Growth and 1 cent on Scale, billed at the end of the month. If pay-as-you-go is off and the checks run out, tracking stops until the next billing month. The Ahrefs Starter plan ($29 a month) doesn't include custom prompts.

The Brand Radar page shows the index at $199 a month and $699 a month “for all models”, and the Help Center describes the $699 plan as covering all platforms. Neither page spells out which platforms the $199 price covers, so ask Ahrefs before you budget for it.

Checks add up faster than prompts. Say you track 30 prompts every day on ChatGPT, AI Mode and Perplexity: 30 prompts on 3 platforms over 30 days is 2,700 checks, a little over the Basic package. Add Claude daily on the same 30 prompts and that one platform uses 7,200 checks a month by itself, more than the whole Growth package. Ahrefs' own advice is to lower the cadence where freshness matters less, since fewer runs use fewer checks.

Brand Radar can be bought on its own, and the purchase comes with an Ahrefs Free account. Asked about discounts and free trials, the Ahrefs pricing FAQ says the company never runs discounts and points website owners to Ahrefs Free. To look before paying, Ahrefs offers a free AI Visibility Checker that previews a brand's AI visibility.

Who Brand Radar suits

Brand Radar suits teams that already use Ahrefs for SEO, and brands with enough search demand to show up in the index.

SEO teams on an Ahrefs plan. The prompt allowance is already paid for, and AI mentions sit next to keywords, backlinks and cited pages in one account.
Competitive and market research. You can look up any brand or a whole category, with history back to 2025 and no domain cap, before you track anything yourself.
Agencies preparing a pitch. The index shows a prospect's AI visibility before the first call, with no setup.
Established brands. Brands people already search for by name are the ones the index covers best, by Ahrefs' own account.

It suits other cases less well. A small or local brand with little search volume depends on custom prompts, so it pays per check from the first question. A team that wants Claude every day on a long prompt list will burn checks quickly at 8 per update. And a buyer who wants one fixed monthly price for a fixed list of questions will find the check arithmetic harder to forecast than a plan sold by prompt.

Ahrefs Brand Radar alternatives

The Ahrefs Brand Radar alternatives in this guide are Hypervisible (the tracker we publish), Similarweb, AthenaHQ and Scrunch. All four sell a set volume of prompts or credits for a monthly price, where Brand Radar meters checks. The table puts their entry plans next to Brand Radar's starting price.

The other vendors' entry plans, from their official sites, October 22, 2026; Similarweb, AthenaHQ and Scrunch read again October 29, 2026; Hypervisible's entry plan as of November 11, 2026.
Tool	Where pricing starts	Engines	Update rhythm	How it differs from Brand Radar
Hypervisible	Starter: 25 questions for €19/mo on three engines, €39/mo on five	ChatGPT, Gemini, AI Overviews; Perplexity and AI Mode on the five-engine plans	Mondays	A fixed list of questions, change shown in points
Ahrefs Brand Radar	Custom prompts from $50/mo; index from $199/mo	Perplexity, Copilot, ChatGPT, Gemini, AI Mode, AI Overviews; Claude only on custom prompts	Custom prompts daily, weekly or monthly; index re-tested monthly	Reference
Similarweb AEO Intelligence	150 prompts and 1 user for $129/mo ($99/mo yearly)	AI Mode, ChatGPT, Perplexity, Gemini	Daily	Same plan reports AI Traffic
AthenaHQ	Starter: 3,600 credits for $295/mo	Starter: 11, incl. AI Mode, Claude, Grok, DeepSeek, Meta AI, Mistral	Not stated	Sold in credits, one credit per AI response
Scrunch	350 prompts for $300/mo ($250/mo yearly)	AI Overviews, AI Mode, Meta, Claude, Gemini, ChatGPT, Perplexity	Not stated	Claude and Meta on every plan

Similarweb suits a team that wants visibility and the visits arriving from AI platforms in the same plan, with one user per plan. AthenaHQ and Scrunch cost more and read more engines, Claude among them, and we look at the second in Scrunch AI alternatives. Our AI visibility tools pricing guide goes through every tier and the cost over a year.

Units differ from one vendor to the next, so convert everything to answers per month before you compare. One Brand Radar check is one prompt on one platform in one location, which means the $50 Basic package buys 2,500 answers. Hypervisible Starter asks 25 questions each Monday on three engines or on five: 75 or 125 answers per reading, which comes to 300 to 375 a month on three engines and 500 to 625 on five, depending on how many Mondays the month has. AthenaHQ's 3,600 credits buy 3,600 responses. Scrunch's pricing page doesn't say how often its prompts run, so ask before you put it in the same column.

Hypervisible, the alternative we list first

Hypervisible is the tracker we build at NEXUS GEO. It leads this list because it removes the part of Brand Radar that small brands find hardest to plan: the check arithmetic.

One price, known in advance. Hypervisible Starter is priced at €19 monthly on three engines, or €39 on all five, and tracks one brand on 25 questions against 8 competitors, with no meter running.
Engines named for each price. Starter, Pro and Business all read ChatGPT, Gemini and Google AI Overviews, and their five-engine versions add Perplexity and Google AI Mode; Ahrefs doesn't say which platforms its $199 index price covers.
What each reading shows. How often you're cited and how high you appear, where you rank next to the competitors named in those answers, which sites the AIs lean on, and what the answers claim about you, in which tone. Next to each figure: the movement since last Monday, in points.
Who is behind it. Martin Noale opened NEXUS GEO, a France-based agency that does nothing but GEO, in Marly-le-Roi in January 2026. Anyone can read the 47-criterion AI visibility grid he wrote, and around a hundred of his guides sit on nexus-geo.fr.

Next to Brand Radar it has real gaps: no index of millions of prompts to explore, a weekly reading where Ahrefs can run daily, no Claude or Copilot, and a short history, since it launched recently.

Ahrefs' free checker gives you one view. For a second one before you choose, Hypervisible's free AI visibility checker sends 10 questions to three of those AIs (ChatGPT, Gemini and Google AI Overviews), five on your industry without your brand name and five with it. Reading the 30 answers takes 5 to 10 minutes, and there is no payment step.

Measuring is only half the job: what Hypervisible gives you to act on

A tracker tells you where you stand. Getting named more often takes work on the pages and sources the AIs read, and Brand Radar's list of cited pages already points an Ahrefs user that way. We make Hypervisible, and here is what each Monday reading hands you to act on:

Cited sites, question by question. The comparison pages, review sites, videos and forums the AIs drew on, which is where your brand has to be named.
The words used about you, and their tone. A wrong price or an old address shows up as a sentence you can correct on your site and your listings.
The brands named in your place on each question.
The movement in points since last Monday, so you know whether a change you made did anything.
A team that can look over your tracking and adjust the questions and competitors to your market.

The limit is plain. Hypervisible measures and shows where to act. It doesn't write your content, and it doesn't get other sites to cite you. For the deeper work (content, site structure, structured data, a presence on the sources the AIs read, reviews), a GEO agency works alongside the brand. NEXUS GEO, the agency that makes Hypervisible, does that work, and yes, that is our own team.

Ahrefs users know SEO well, and GEO sits next to it. SEO moves a page up Google's list of links. GEO gets a brand named and cited inside an AI's answer. The two help each other, since AI Overviews and AI Mode draw on indexed pages. The assistants also read forums, videos, reviews and comparison pages, and they answer with brand names, so the methods and the measures differ. GEO is a craft of its own, learned over time.

Your brand

The free analysis asks 10 questions to three AI engines (ChatGPT, Gemini and Google AI Overviews), reads the 30 answers in 5 to 10 minutes and keeps your dashboard in your account.

Frequently asked questions

What is Ahrefs Brand Radar?

Ahrefs Brand Radar is an Ahrefs tool that measures how AI answers mention and cite brands on Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Copilot. It reports mentions, citations, AI share of voice and estimated impressions. It combines an AI Visibility Index of 512 million+ prompts built from Ahrefs' keyword data with custom prompts you define, which can also run on Claude.

How much does Brand Radar cost?

On October 22, 2026, Ahrefs listed custom prompt packages at $50 a month for 2,500 checks, $100 for 7,000 and $250 for 25,000. The AI Visibility Index started at $199 a month, with $699 a month for all models. Paid Ahrefs plans include a small allowance: 150 checks a month on Lite ($129), 300 on Standard ($249) and 600 on Advanced ($449). The pricing FAQ mentions no free trial.

Does Brand Radar track AI Mode?

Yes. Google AI Mode is one of the six platforms in the AI Visibility Index, with 102,079,604 prompts listed on October 22, 2026, and it is available for custom prompts. Ahrefs also keeps a search-query index for AI Mode and AI Overviews, which tracks the Google keywords that trigger an AI answer and whether your brand appears in it.

Does Ahrefs Brand Radar track Claude?

Only through custom prompts. Claude is not one of the six platforms in the AI Visibility Index, but you can add it to the prompts you track yourself. Each Claude update uses 8 checks instead of one, so 10 prompts checked daily on Claude use 2,400 checks in a 30-day month, close to the whole $50 Basic package. Weekly or monthly checks on Claude cost far less.

Can you buy Brand Radar without an Ahrefs subscription?

Yes. Ahrefs' pricing page says Brand Radar is available as a standalone tool, and buying it also gives you an Ahrefs Free account. Custom prompt packages start at $50 a month and the AI Visibility Index at $199. If you already pay for Ahrefs Lite, Standard or Advanced, a daily custom-prompt allowance of 5, 10 or 20 prompts is included at no extra cost.

What is a good alternative to Ahrefs Brand Radar?

Hypervisible, which we publish, is the alternative we suggest first if you want a fixed price instead of checks: its Starter plan costs €19 a month for 25 questions on ChatGPT, Gemini and Google AI Overviews, or €39 with Perplexity and Google AI Mode added, read every Monday. Similarweb costs $129 with AI Traffic included (read October 29, 2026). Teams that need Claude can look at AthenaHQ Starter at $295 or Scrunch from $300 a month.

Is Ahrefs Brand Radar enough to get your brand cited by AI?

No tracker gets a brand cited by itself. Brand Radar and Hypervisible, which we make, measure and show where to act: Hypervisible lists the sites the AIs cite on your questions, what they say about you and in what tone, who is named in your place, and the change each Monday. The content, the reviews and the mentions on other sites are work for your team or for a GEO agency such as NEXUS GEO, which makes Hypervisible. GEO complements SEO and doesn't replace it.