AI visibility tools pricing in 2026: entry plans compared

AI visibility tools pricing comes down to what the entry plan includes: how many AI engines and prompts it covers, and how often it checks them. The entry plans in this comparison run from €19 a month for Hypervisible Starter on three engines to $300 for Scrunch Starter, with Similarweb at $129 and AthenaHQ at $295, the other vendors' prices as read on October 29, 2026.

Hypervisible, the software we make at NEXUS GEO, comes first in the table. Hypervisible Starter runs €19 a month on three engines, ChatGPT, Gemini and Google AI Overviews, or €39 on five, with Perplexity and Google AI Mode added. To compare features rather than prices, our comparison of AI visibility tools goes vendor by vendor.

What an AI visibility tool costs

In this comparison, the entry plan costs €19 a month for the tool priced in euros, and $129 to $300 for the three priced in dollars. The sticker price is only the start, because engines, seats and prompt volume change from one plan to the next.

The four vendors sell different things at that first step. Hypervisible tracks 25 questions on three engines, or on five for €39 a month. Similarweb's AEO Intelligence plan covers four engines on 150 prompts, with one user and three months of history. AthenaHQ and Scrunch sit close to $300 and include more engines: 11 on AthenaHQ Starter, 7 on every Scrunch plan.

We don't quote an average here. One of the four tools prices in euros and three in dollars, and a mean of three dollar prices would say more about our selection than about the market. The yearly cost of each plan, set against what it covers, tells you more.

Prices also move, so read the pricing page again on the day you subscribe.

The pricing table, tool by tool

The table lists the entry paid plan of each tool, monthly and yearly, with its volume and engines. We publish Hypervisible: it comes first in this comparison, and here are the facts it rests on (the next section spells them out). The other tools follow in alphabetical order.

Other tools' prices read on their official websites on October 29, 2026, in the currency each site showed; Hypervisible prices as of November 11, 2026.
Tool	Entry price, monthly	Billed yearly (per month)	Volume included	AI engines at that price	Free way to start
Hypervisible (Starter)	€19 on 3 engines; €39 on 5	€15 on 3 engines; €31 on 5	1 brand, 25 questions, 8 competitors, read every Monday	3: ChatGPT, Gemini and Google AI Overviews; 5 with Perplexity and Google AI Mode, for €39	Free analysis of 30 answers, no card
AthenaHQ (Starter)	$295	17% off, price not shown	3,600 credits	11, incl. AI Mode, Claude, Grok, DeepSeek, Meta AI, Mistral	Not stated
Scrunch (Starter)	$300	$250	350 custom prompts, 1,000 industry prompts, 3 seats	7 on every plan, Claude and Meta included	7-day trial, no card
Similarweb (AEO Intelligence)	$129	$99	150 prompts, 1 user, 3 months of history	ChatGPT, AI Mode, Gemini, Perplexity	Not stated

Scrunch charges $25 a month for each seat beyond the three on Starter. AthenaHQ shows its yearly discount as a percentage, without printing the yearly price.

Why Hypervisible comes first in this table

We put Hypervisible first for what its entry price contains, and we recommend it to teams that want ChatGPT, Gemini and Google AI Overviews read every week for under €20 a month. The facts:

Three engines for €19, five for €39. Hypervisible Starter, at €19 a month, covers ChatGPT, Gemini and AI Overviews, the AI answer at the top of Google Search. At €39 a month, the same plan adds Perplexity and Google AI Mode.
Starting costs nothing. You get a free analysis first: your 10 questions go out to three engines (ChatGPT, Gemini and Google AI Overviews), and the 30 answers come back analyzed within 5 to 10 minutes. No credit card, no subscription to cancel, no 7-day trial running out, and the results stay in your account.
What you see. Citation rate, average position in the answer, your rank against competitors on the same answers, the sites the AIs cite, and what they say about you and in what tone. Each Monday the same questions are asked again, with the week's change shown in points.
Ten countries. American, British, Canadian, French and German answers among them, with questions written in each market's language. The product runs in English at hypervisible.app and in French at hypervisible.fr.
A GEO-only agency behind it. NEXUS GEO, which publishes Hypervisible, was founded in January 2026 in Marly-le-Roi, France, by Martin Noale, author of a public 47-criterion grid for AI visibility and about a hundred guides.

Its limits: one reading a week, and Claude and Copilot sit outside what it reads. To check the claims on your own brand, run the free AI visibility analysis.

What each entry plan includes

Two plans at a similar price can buy very different things. Read a pricing page in this order: engines, units, seats, then frequency.

Engines. Count the ones named in the plan itself. Hypervisible reads 3 on Starter at €19, and 5 at €39. Similarweb's AEO Intelligence plan names ChatGPT, AI Mode, Gemini and Perplexity. Every Scrunch plan comes with 7, including Claude and Meta, and AthenaHQ lists 11 on Starter, among them Grok, DeepSeek and Mistral.
Units. Hypervisible, Similarweb and Scrunch price by the prompt or question. AthenaHQ uses credits, 3,600 on Starter. Scrunch splits its Starter volume into 350 custom prompts you write and 1,000 industry prompts.
Seats. Similarweb's AEO plans include one user. Scrunch Starter comes with 3 seats, and each extra seat costs $25 a month. Hypervisible Pro includes 5 users and Business 15.
Frequency and history. Similarweb checks its prompts daily and keeps three months of history on its entry plan. Hypervisible reads every Monday on fixed questions, so each week compares cleanly with the last.

Do the full math before you sign. A team of five on Scrunch Starter pays $300 plus two extra seats at $25, or $350 a month. On Similarweb's entry plan, only one person on the team gets a login. And on any plan, check which button is selected on the pricing page: a yearly price shown per month is not the price you pay if you want to stop after three months.

What a year costs

Over twelve months on monthly billing, the entry plans in this comparison cost from €228 for Hypervisible Starter on three engines to $3,600 for Scrunch Starter. That yearly figure is the one to put in the budget.

Computed over twelve months from the other tools' prices read on their official websites on October 29, 2026, in the currency each site showed, and from Hypervisible prices as of November 11, 2026.
Tool	12 months, billed monthly	12 months, billed yearly	What that covers
Hypervisible (Starter)	€228 (€19 × 12) on 3 engines; €468 (€39 × 12) on 5	€180 (€15 × 12) on 3 engines; €372 (€31 × 12) on 5	1 brand, 25 questions, 3 or 5 engines, 8 competitors, a reading every Monday
AthenaHQ (Starter)	$3,540 ($295 × 12)	17% off, yearly price not shown	3,600 credits, 11 engines
Scrunch (Starter)	$3,600 ($300 × 12)	$3,000 ($250 × 12)	1,350 prompts, 7 engines, 3 seats
Similarweb (AEO Intelligence)	$1,548 ($129 × 12)	$1,188 ($99 × 12)	150 prompts, 4 engines, 1 user

Take a small business tracking one brand. On Hypervisible Starter, billed monthly, it spends €228 over the year on three engines, or €468 on five. The plans near $300 come to $3,540 and $3,600 a year, and they buy more engines and more prompts. Count the engines your buyers actually use before paying for eleven. If they ask ChatGPT, Gemini, Perplexity and Google, a plan that reads those five covers them.

For an agency with several clients, Hypervisible Pro on three engines costs €1,068 over twelve months billed monthly, or €852 billed yearly, for 5 brands with 40 questions each; on five engines, €2,388 or €1,908. Business, for 10 brands, comes to €2,028 billed monthly or €1,620 billed yearly on three engines, and to €4,428 or €3,540 on five. Scrunch Growth, at $500 a month, runs $6,000 a year on monthly billing.

Monthly or yearly billing

Yearly billing saves 17% to 23% at the vendors in our table, in exchange for paying the year up front. Stay monthly until your prompt list stops changing.

The discounts we read on October 29, 2026: Scrunch goes from $300 to $250 a month, Similarweb from $129 to $99. AthenaHQ advertises 17% off. Hypervisible takes 20% off the year, rounded to the euro per month: Starter goes from €19 to €15 a month on three engines, or €48 less over twelve months, and from €39 to €31 on five. On three engines, Pro goes from €89 to €71 a month, and Business from €169 to €135 for 10 brands. Monthly Hypervisible plans carry no commitment; yearly plans are twelve months paid up front.

Our advice: pay monthly for the first two or three months. That is how long it takes to learn which prompts matter for your business, drop the ones that never return anything useful, and confirm the tool reads the engines your buyers use. Once the list is stable and someone on the team opens the report every week, the yearly plan is an easy saving.

The right budget for your size

A small business tracking one brand can stay under €40 a month. An agency or a multi-brand company should plan for €89 to €369 a month on Hypervisible for up to 10 brands (Pro on three engines up to Business on five), or $500 and up on Scrunch, and enterprise teams usually end up on custom contracts.

Small businesses: one brand, a few competitors

A dental practice in Denver or a roofing company in Dallas rarely needs more than 15 to 25 questions, each pairing a service with a city, such as “emergency roof repair in Dallas”. Hypervisible Starter gives you 25 of them on three engines at €19 a month, or on five at €39. Before paying, look first: Hypervisible's free analysis or Scrunch's 7-day trial. Our guide to AI for small business marketing shows how local customers find businesses in ChatGPT.

Agencies: several clients

An agency should price a tool per client. Hypervisible Pro (€89 a month on three engines, €199 on five) covers 5 brands with 40 questions each, 10 competitors and 5 users, or €17.80 and €39.80 per brand. Business starts at €169 a month on three engines (€369 on five) for 10 brands, with 15 users, or €16.90 and €36.90 per brand, and it also comes in 20, 40 and 80 brands. On both, an on-demand reading is paid as you go, with prepaid credit. Scrunch Growth costs $500 for 700 prompts and 5 seats. Our guide to Scrunch AI alternatives compares agency-friendly plans, and AI visibility reporting for agencies covers what to send clients each month.

Enterprise teams: custom contracts

Enterprise plans are nearly all negotiated. Scrunch Enterprise adds its Data API and single sign-on, and AthenaHQ keeps multi-region and multi-language tracking for Enterprise. Hypervisible publishes every price of its top plan instead: Business runs from €169 a month (10 brands, 40 questions per brand, three engines) to €1,079 (80 brands, 80 questions per brand, five engines), with 15 users and all thirteen markets, in ten countries from the US and the UK to France and Germany.

Whatever your size, start with where you stand today. The free AI visibility analysis reads 30 answers from three engines on your brand, and the paid plans, which read three or five engines every Monday, are on our pricing page.

What a tool's price doesn't buy

A subscription buys measurement. Getting cited takes work on what the AI engines read, and the tool's job is to show you where to do it.

Hypervisible, which we make, gives you material to act on. It lists the sites the engines cite on your questions: the comparison pages, reviews, videos and forums where your brand needs to be named. It shows what the engines say about your brand and in what tone, which points to the errors to fix on your site and your listings. It shows who gets cited in your place. Each Monday, the change in points tells you whether an action worked. Our team can also review your tracking and adjust it to your market, questions and competitors included.

Its limit is plain. Hypervisible measures and shows where to act. It does not write your content, and it does not get other sites to cite you.

For the deeper work (content, site structure, structured data, presence on the sources AI engines read, reviews), a GEO agency works alongside the brand. NEXUS GEO, the agency that makes Hypervisible, does that work, and we say so because we're pointing you to our own team.

GEO and SEO work together, and they are two different jobs. SEO moves a page up Google's list of links. GEO gets a brand named and cited inside an AI answer. AI Overviews and AI Mode draw on indexed pages, so good SEO helps. AI engines also read forums, videos, reviews and comparison pages, and they answer with brand names, so the methods and the metrics differ. Our page on generative engine optimization goes through those differences.

Your brand

The free analysis asks 10 questions to three AI engines (ChatGPT, Gemini and Google AI Overviews), reads the 30 answers in 5 to 10 minutes and keeps your dashboard in your account.

Frequently asked questions

How much does an AI visibility tool cost?

Hypervisible Starter costs €19 a month on three engines, or €39 on five. On pricing pages read October 29, 2026, the other entry plans in this comparison ran $129 for Similarweb AEO Intelligence, $295 for AthenaHQ Starter and $300 for Scrunch Starter. Over twelve months on monthly billing, that is €228 for Hypervisible on three engines and $3,600 for Scrunch. Add any extra seats before comparing.

What is the average price of a GEO tool?

We don't publish one. In this comparison, one tool prices in euros (Hypervisible at €19 on three engines) and three in dollars (Similarweb at $129, AthenaHQ at $295, Scrunch at $300), the other vendors' prices read on October 29, 2026. An average across two currencies and four plans would mislead more than it helps. Compare what each plan includes instead: engines, prompts, seats and how often answers are read.

Is there a free AI visibility tool?

Hypervisible, which we publish, runs a free analysis: 10 questions sent to ChatGPT, Gemini and Google AI Overviews, 30 answers read in 5 to 10 minutes, no credit card, results kept in your account. Scrunch offers a 7-day trial with no card. A one-off check shows where you stand; only regular tracking shows whether it moves.

Should you pay yearly?

Not at first. Yearly billing saves 17% to 23% at the vendors we compared: Hypervisible Starter goes from €19 to €15 a month on three engines, Similarweb from $129 to $99, Scrunch from $300 to $250. The year is paid up front, though. Stay monthly for two or three months while you settle your prompt list, then switch if your team uses the report every week.

Why do AI visibility tools price so differently?

Because the plans buy different things. In this comparison, an entry plan includes 3 to 11 engines, 25 to 1,350 prompts, one seat or several, and daily or weekly readings. Hypervisible, our software, sells each plan on three engines or on five, each at its own price. Compare the engines and prompts you will actually use before you compare prices.

Is an AI visibility tool enough to get your brand cited?

No. A tool measures and shows where to act. Hypervisible, which we make, shows the sites AI engines cite on your questions, what they say about you, who gets cited in your place and the weekly change in points. It does not write your content or get other sites to cite you. For that deeper work, a GEO agency such as NEXUS GEO, which makes Hypervisible, works with the brand. GEO complements SEO and does not replace it.