Scrunch AI alternatives for brands and agencies

Scrunch, often searched as Scrunch AI, is an AI search platform that follows what ChatGPT, Claude, Gemini, Perplexity, Meta and Google's AI Mode and AI Overviews say about a brand. On October 22, 2026, its plans started at $250 a month billed annually, or $300 month to month. The Scrunch AI alternatives in this guide start lower: €19 a month for Hypervisible Starter on three engines (€39 on five), $129 for Similarweb and $295 for AthenaHQ Starter. The right replacement depends on what drew you to Scrunch: the engine list, the tools for AI agents or the agency program.

The other vendors' prices on this page were read on their own sites, on October 22 and again on October 29, under the same rules as our comparison of AI visibility tools; Hypervisible's are as of November 11, 2026. Hypervisible, the software we publish, heads each list and table below, because it reads ChatGPT, Gemini and Google AI Overviews from €19 a month, and Perplexity and Google AI Mode as well from €39, against a Scrunch floor of $250. Its weak points sit in the same lists as everyone else's. Fewer people are looking the brand up: “scrunch ai” drew about 1,900 US searches a month in October 2026 by Google Ads' estimate, 46% fewer than a year earlier.

What Scrunch AI does

Scrunch watches how AI assistants describe your brand, then works on what those assistants read on your site. Its homepage splits the product into four parts.

Monitoring. Presence, position and citations for your prompts, topics and entities, with competitor rankings. Results can be benchmarked by competitor, persona, topic and geography.
Insights. Citation analysis that shows which sources the AIs rely on, guidance to move up in the answers, and error detection for pages AI bots fail to crawl.
Agent Traffic. Analytics on AI bots visiting your site, broken down by model and sorted by purpose (training, indexing or retrieval), so you can see which pages the bots read when someone asks about you.
AXP, the Agent Experience Platform. Scrunch describes it as “a parallel, lightweight version of your site that's translated for AI agents.” A Scrunch blog post on AXP says it serves agents JavaScript-free HTML at the edge, while people visiting the site see no change.

Two details set Scrunch apart from a plain prompt tracker. Personas are buyer profiles, and Scrunch lets you compare results persona by persona. Industry prompts, 1,000 on the Starter plan, are counted apart from the 350 custom prompts you write yourself.

Scrunch says more than 500 companies and agencies use it, and names Lenovo, Skims, Crunchbase and Penn State on its homepage.

How much does Scrunch cost

Scrunch costs $300 a month on Starter, or $250 a month billed annually, and $500 on Growth, or $417 billed annually. Enterprise has no public price.

Scrunch's plans, read on its pricing page on October 22, 2026.
Scrunch plan	Month to month / billed annually	Custom prompts	Industry prompts	Personas	Seats	Page audits
Starter	$300 / $250 a month	350	1,000	3	3	5
Growth	$500 / $417 a month	700	2,500	5	5	10
Enterprise	Custom	Custom	Custom	Custom	Custom	Custom

Paying for the year takes 17% off, which Scrunch presents as two months free, and any plan can add seats at $25 a month each. Growth adds strategy reviews to email support. Enterprise brings SAML or OIDC single sign-on, the Enterprise Data API, a dedicated go-to-market team, Slack support and quarterly executive support.

Every plan covers the same seven engines, Claude and Meta included, alongside ChatGPT, Gemini, Perplexity and Google's AI Mode and AI Overviews. You can try Starter for 7 days without a credit card, with its 350 custom prompts, 3 personas, 5 page audits and 3 user licenses.

The pricing page leaves three questions open: how often prompts run, which countries and languages are covered, and which plans include AXP. Get the answers in writing before you compare Scrunch with a tool that states them.

Scrunch strengths and limits

Scrunch is strong on engines and on the tools that act on your own site. It's weaker on price, with an entry plan above most trackers, and on a pricing page that leaves cadence and markets open.

Claude and Meta come with every plan, which is less common than it sounds. Among the other tools in this guide, AthenaHQ lists Claude from its $295 Starter plan, while Similarweb leaves it off its engine list and Hypervisible doesn't track it. Scrunch also works on the site itself: Agent Traffic shows how bots read your pages and AXP changes what they receive, so the measurement and the fix sit with one vendor. Agencies get one workspace for every client brand, guest access limited to a single brand, and the partner program described further down.

Price is the obvious limit. The floor is $250 a month, even on annual billing, and a dental practice in Columbus tracking 20 questions about its city would use a small share of 350 custom prompts. The pricing page is the other problem. Scrunch's FAQ mentions monitoring by country, but the page names no countries and no cadence, and 350 prompts checked daily is a very different amount of data from 350 checked once a week. Seats add up too: 3 on Starter, 5 on Growth, $25 a month for each extra one. Hypervisible Pro includes 5 users and Business 15, which counts when sales and product want a login as well.

Why Hypervisible comes first among Scrunch alternatives

We publish Hypervisible: it tops this comparison, on the strength of the points listed here.

Price of entry. Hypervisible's Starter plan is €19 a month on three engines and €39 on all five, and there's no minimum term. Starting costs nothing: the free AI visibility checker returns 30 answers without a card, and the results stay in your account. Scrunch asks $250 at the least.
Both Google engines and Perplexity for €39. On its five-engine version, Hypervisible Starter reads AI Overviews and AI Mode next to ChatGPT, Gemini and Perplexity; at €19, it reads ChatGPT, Gemini and AI Overviews. Similarweb lists AI Mode without AI Overviews.
Markets you can name. Where Scrunch's pricing page lists no country, Hypervisible names ten, the US, the UK, Canada, France and Germany among them, each asked in its own language; Starter follows one, Pro up to five.
A known rhythm. The same questions run every Monday, and the report puts the change in points beside your citation rate, average position, rank against competitors, the sites the AIs cite and the tone they use about you.
Who builds it. NEXUS GEO, a French agency that only does GEO, founded in January 2026 in Marly-le-Roi by Martin Noale. He wrote a public 47-criterion grid of AI visibility and has put roughly a hundred guides online at nexus-geo.fr.

Two limits to weigh against Scrunch: one reading a week instead of a daily feed, and no measurement of Claude, Copilot or Meta. To see what the tool would report on your brand, run the free AI visibility analysis: three AIs (ChatGPT, Gemini and Google AI Overviews) get 10 questions, and 5 to 10 minutes later you have 30 answers read for you. No card is asked, and the results stay in your account.

Scrunch AI alternatives for brands

For a single brand, the choice comes down to what you'd want instead of Scrunch: a smaller bill, an engine list just as long, or a module next to an SEO or analytics tool you already use.

Lower entry price

Hypervisible. Our own product, built by NEXUS GEO. Its Starter plan covers one brand, 8 competitors and 25 questions for €19 a month on three engines (ChatGPT, Gemini and Google AI Overviews), or €39 on all five. Next to Scrunch it reads once a week, on Mondays, leaves out Claude and Meta, and is a recent product.
Similarweb AEO Intelligence. $129 a month, or $99 on a yearly contract, for 150 prompts checked daily on ChatGPT, AI Mode, Gemini and Perplexity, with one user and three months of history.

Hypervisible is the one that reads both of Google's AI engines next to Perplexity, on the five-engine version of its entry plan, at €39 a month. Size the plan to your questions. A dental practice in Columbus with 20 questions about its city fits inside Hypervisible Starter's 25. A brand with several product lines needs more: Similarweb checks 150 prompts daily, and Hypervisible Pro reads 5 brands with 40 questions each, every Monday, for €89 a month on three engines or €199 on five.

The same breadth of engines

AthenaHQ comes closest on engines. Starter is $295 a month for 3,600 credits (a credit buys one AI response) spread over 11 engines; Grok, DeepSeek, Mistral, Meta AI and Claude are all on the list. Tracking is set by country; multi-region and multi-language tracking is an Enterprise feature. Yearly billing takes 17% off, the same discount Scrunch gives.

Credits and prompts don't count the same thing. On AthenaHQ, 3,600 credits mean 3,600 answers a month, however you mix the engines. On Scrunch, 350 custom prompts run on seven engines at a cadence its pricing page doesn't give, so the number of answers you get depends on a figure you have to ask for.

Already paying for an SEO or analytics suite

Similarweb's AEO Intelligence plan includes AI Traffic reporting. That report counts visits arriving from AI platforms, a different measure from Scrunch's Agent Traffic, which watches bots reading your pages. Content suites that added tracking have their own page: AI SEO tools that also track AI answers.

Scrunch AI alternatives for agencies

Scrunch courts agencies with a partner program. The alternatives in this guide compete on cost per client brand instead.

Scrunch's agency page lists one workspace for all the brands you manage, a self-serve mode that opens a new client or prospect environment on the spot, bulk imports, and guest access that shows a client only its own brand. Reports can be shared through tools such as Looker Studio, and agencies can offer an agency-branded AI search product built on Scrunch. Partners get special agency pricing, Data API access, a prospecting license, a free seat on referred client accounts, co-marketing support, and referral commissions of up to 20% of what Scrunch collects. On the public pricing page, Growth gives 700 custom prompts and 5 seats for $500 a month, or $417 billed annually.

Elsewhere, the number to compare is the cost per client:

Hypervisible. Pro, €89 a month on three engines or €199 on five, holds 5 brands (or 1 brand in 5 countries) at 40 questions apiece, with 10 competitors and 5 users. Business starts at €169 on three engines and €369 on five for 10 brands, with 15 users and 15 competitors: €16.90 or €36.90 per brand. Its larger tiers hold 20, 40 or 80 brands. On both, an on-demand reading is paid as you go, with prepaid credit. On yearly billing, the monthly price falls to €71 or €159 for Pro and starts at €135 or €295 for Business.
Similarweb AEO Intelligence. Each of its three AEO plans includes one user, so count the logins your team needs before you compare prices.

Before you pick, sketch the monthly client report and see which tool fills it with the least copying by hand. AI visibility reporting for agencies has a template.

Comparison table: Scrunch and its alternatives

The table compares entry plans only. Where a vendor's page didn't say, the cell reads “not stated”.

Entry plans, copied from the other vendors' pricing pages on October 22, 2026; Hypervisible as of November 11, 2026.
Tool	Lowest price shown	Claude	Frequency	Prompts on that plan	Brands, projects or seats
Hypervisible	€19/mo on Starter with three engines, €39/mo with five	Not tracked	Weekly, every Monday	25 questions	1 brand, 8 competitors
Scrunch	$300/mo, or $250/mo billed annually	Included	Not stated	350 custom, 1,000 industry	3 seats
Similarweb AEO Intelligence	$129/mo; $99/mo on annual billing	Not listed	Daily	150	1 user
AthenaHQ	Starter $295/mo	Included on Starter	Not stated	3,600 credits	Not stated

Prices are per month, in the currency each site showed; Hypervisible bills in euros. Credits and prompts don't measure the same thing, so get a monthly number of AI answers from each vendor before comparing plans. Our AI visibility tools pricing guide works out what each entry plan costs over twelve months.

Which Scrunch alternative to pick

Start from the reason you looked at Scrunch, then cut the list.

A weekly report on three or five engines, on a small budget. Hypervisible, billed in euros, with Google AI Overviews on every plan and AI Mode on the five-engine plans. Its free analysis shows the kind of report you'd get before you pay anything.
Claude, Meta and site tools under one contract. Scrunch remains the match. Ask about cadence, countries and whether AXP comes with your plan.
Daily data for under $150 a month. Similarweb, which also reports Perplexity and the visits AI platforms send you.
The longest engine list. AthenaHQ Starter, with 11 engines.

Measuring is only half the job: what Hypervisible gives you to improve

Scrunch sells tools that act on your own site, AXP and page audits among them. Hypervisible stays on the measuring side, and it is built to show you where the work lies.

Each reading lists the sites the AIs cite on your questions, such as comparison pages, review sites, videos and forum threads: those are the pages where your brand needs a mention. It quotes what the AIs say about you and in which tone, so a wrong opening date or a discontinued product turns into a correction on your site and your listings. It names the brands cited in your place. And the change in points each Monday tells you whether last month's work moved anything. Our team can also go over your tracking and adjust the questions and competitors to your market.

Hypervisible measures and points to where to act. It doesn't write your content or get other sites to cite you. That deeper work (content, site structure, structured data, presence on the sources the AIs read, reviews) is what a GEO agency does with a brand. NEXUS GEO, the agency that makes Hypervisible, offers it, and we're naming our own team here.

GEO and SEO complement each other, and they are separate crafts. SEO lifts a page in Google's links. GEO gets a brand named and cited in an AI's answer. AI Overviews and AI Mode draw on indexed pages, so a sound SEO base helps. The assistants also read forums, videos, reviews and comparison pages, and they reply with brand names, which calls for its own methods and its own measures.

Your brand

The free analysis asks 10 questions to three AI engines (ChatGPT, Gemini and Google AI Overviews), reads the 30 answers in 5 to 10 minutes and keeps your dashboard in your account.

Frequently asked questions

What is Scrunch AI?

Scrunch, often searched as Scrunch AI, is an AI search platform at scrunch.com. It tracks how ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta mention a brand, shows which sources those answers cite, and reports on AI bots visiting your site. Its AXP product serves AI agents a lighter, machine-readable version of your pages. Scrunch says more than 500 companies and agencies use it.

How much does Scrunch cost?

On October 22, 2026, Scrunch's Starter plan cost $300 a month, or $250 a month billed annually, for 350 custom prompts, 1,000 industry prompts, 3 personas and 3 seats. Growth cost $500, or $417 billed annually, for 700 custom prompts and 5 seats. Enterprise is on custom pricing. Extra seats cost $25 a month each, and the 7-day trial needs no credit card.

What are Scrunch alternatives?

We put Hypervisible, our own software, first: €19 a month for ChatGPT, Gemini and Google AI Overviews, or €39 with Perplexity and Google AI Mode added, read every Monday in the country you choose among ten. This guide also covers Similarweb AEO Intelligence, $129 for 150 prompts with AI Traffic reporting, and AthenaHQ, with a $295 Starter plan on 11 engines.

Which Scrunch alternative tracks Claude?

In this guide, AthenaHQ includes Claude on its Starter plan, at $295 a month for 3,600 credits across 11 engines. Similarweb doesn't list Claude on its entry plans. Hypervisible does not track Claude either; it measures up to five engines: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. If Claude matters to your buyers, ask each vendor to confirm in writing which plan includes it.

Is Scrunch a good fit for agencies?

Scrunch runs an Agency Partner Program with agency pricing, Data API access, a prospecting license and referral commissions of up to 20%. Its workspace holds every client brand in one place, with guest access limited to each client's brand. Agencies with many smaller clients should still work out the cost per brand: Hypervisible Business starts at €169 a month for 10 brands on three engines, or €369 on five.

Does Scrunch have a free trial?

Yes. Scrunch offers a 7-day trial of its Starter plan with no credit card, including 350 custom prompts, 3 personas, 5 page audits and 3 user licenses. Trials sponsored through Enterprise sales cover one brand and leave out single sign-on and the Enterprise Data API. If you want a one-off look with no trial clock running, Hypervisible's free analysis reads 30 answers from three AIs in 5 to 10 minutes.

Is a tracker like Scrunch enough to get your brand cited?

A tracker measures, and getting cited takes work on what the AIs read. Hypervisible, which we make, shows the sites the AIs cite on your questions, what they say about your brand and in which tone, who gets named instead, and the change each Monday. It doesn't write content or win mentions on other sites. For content, site structure, reviews and outside sources, a GEO agency such as NEXUS GEO, which makes Hypervisible, works with the brand. GEO adds to SEO; it doesn't replace it.